My New Me


Sergio Petrelli (b. 1954 in Naples, Italy) is a photographer, art director, and musician based in Rome, Italy. Since the ‘70s he has worked with advertising, corporate, industrial, editorial, and art projects worldwide, establishing photographic studios in Geneva (Switzerland), Toronto (Canada), and Rome (Italy).


After studying photography at the IED Instituto Europeo di Design, Sergio started his career working with Guido Vanzetti, one of Italy’s earliest experimental photographers, pioneer of computer graphics, animation, and new visual communication.


Along the years, Sergio created editorial work for the front covers of the prominent Italian weekly magazine L’Espresso; Der Spiegel, one of the largest news magazines in Europe; AudioVisione Hi-Fi magazine; Hasselblad magazine and the award-winning AZURE magazine, an international architecture and design magazine – amongst others. When working for the cinema scene, he produced photographs for renown film directors such as Dario Argento, Marco Ferreri, Nicolas Roeg, Marco Bellocchio, Robert Altman, and Marc Rydell.


A lifetime practice as studio-photographer has led Sergio to work with advertisement for a wide range of clients, including Alitalia airlines; the iconic Italian sports car manufacturer Alfa-Romeo; global clinical research organisations Allergan Pharmaceuticals, Clintec Pharma, and Merk & Co.;

AMJET Executive air charter company; the iconic British Luxury Brand, Asprey; Gianni Bulgari Enigma and DeBethune luxury watches; italian motorways Società Autostrade; the banking groups Banco di Roma, Banca Nazionale delle Comunicazioni, Cassa di Risparmio della Calabria, and NBK Suisse; the engineering company BBC Brown Bovery Electric; Bose Canada audio equipment corporation; the historic landmark Caffè Greco in Rome; the national gendarmerie of Italy Arma dei Carabinieri; Coop supermarkets; Esso oil company; the Italian Tobacco Organization Ente Tabacchi Italiani; the Italian railway system Ferrovie dello Stato; the oldest and one of the most important Italian festivals devoted to genre movies Fantafestival Roma; FIAT, the largest Italian automobile manufacturer; the Terme di Fiuggi SPA resort & mineral water; the historical Galileo company for lenses and optical research; the award-winning films and television series Gaumont Film Company in France; the Italian public holding company for telecommunications Gruppo STET; the cutting-edge technologies company Hitachi; Swiss Human Resources Services Institut Futura21; the Italian National broadcasting channel RAI – Radiotelevisione italiana / Lunedìfilm; Wealth Management and Financial Services Merrill Lynch; Mitsubishi Electric -Audio & Video Canada; Spalding sports equipment; Technics Canada; international teaching and research university York University; COTE Geneva luxury lifestyle magazine; 

AWARD - Hollywood Reporter Key Art Award – 1st place;

ART BOOK "Le ceramiche da farmacia della Santa Casa di Loreto" (Art treasures along the highways) published by Autostrade SpA 

ART BOOK "The Holy Qu’ran" published by Fideurart Editions Rome, Limited Edition of the manuscript N° Y999 by Ahmed Karahisari, photographically reproduced from the original dated to the early 2nd century, treasured at the Topkapi Palace Museum in Istanbul.


While in Switzerland (2008–2011), Sergio worked as photographer and creative director for the international auction house Patrizzi & Co. Auctioneers, specializing in horological items, headquartered in Geneva and with offices in New York, Milan, and Hong Kong. Sergio’s successful work relationship with the company’s founder, Osvaldo Patrizzi – nominated one of the top-20 most influential watchmaking persons of the century – continues to this day on the occasion of exclusive editorial and web design projects.


Besides his commercial engagements, Sergio continued enjoying photography in his free time, creating artistic images to shape his own visual language and reflect his personal gaze. Those explore a range of themes and photographic styles, pushing the lenses’ boundaries through his fascination for abstract and surrealistic images derived from landscapes and society.

Often experimenting with different techniques and processes, Sergio continues to use both traditional and digital methods. Despite the passion for his profession will never have him retiring as studio photographer, he is glad to finally have found the time to dedicate to these more personal views of the world.


This website was therefore emptied of images from a life-long of professional engagements, to become a playful ground inviting you to have a different look.

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